(Tuition & Assignment Support Fee from £335 per unit) Pass Guarantee Available
This dynamic qualification will provide you with knowledge underpinning the principles of digital marketing and skills to undertake digital marketing planning.
The qualification covers Search Engine Optimisation (SEO), Pay Per Click (PPC), types of online advertising, e-mail marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at digital metrics, legislation, regulation and codes of practice.
You will have the opportunity to gain skills and knowledge to understand the fundamental planning concepts for an online organisation as well as key factors in implementation, measurement and evaluation of successful campaigns.
Digital marketing has evolved from a peripheral element of organisational marketing to one which is at the hub of customer-centric communications in an increasingly multi-channel environment. Our qualifications will ensure that you are equipped to deal with this shift and make the most of the new business opportunities on offer.
CIM Diploma in Mobile Marketing
Find out more about how mobile phones are used in marketing, click-to-call, types of mobile advertising, SMS marketing, the importance of games, designing apps, mobile payment systems, proximity marketing and social media. Ensure you understand mobile analytics, legislation, regulation and codes of practice.
CIM Diploma in Digital Media and Branding
Find out more about offline and online branding. Get behind the vocabulary to crack the acronyms; ACORN, ROMI, PESTAL and POS. Go beyond the abbreviations; SMS, MMS, SEO and RFP. Ensure you understand conversation banners, consumer psychology and models of communication. Discover how official web sites, adverts and promotional activities can complement consumer generated media to build an organisation’s assets.