The Belfast Academy of Marketing Team

Frank McKee


Frank is a marketing and management educator with over 20 years experience as a practitioner, consultant, lecturer and tutor. He has written, delivered and assessed courses, seminars and workshops for institutions such as CIM, Queen’s University Belfast, Belfast Metropolitan College and the Open University, as well as many other respected public and private sector organisations and brands.

Frank is also a visiting tutor at Henley Management College on the International Executive MBA programme, a Fellow of CIM, Chartered Marketer, member of The Professional Institute of Educational Assessors, published author and Subject Examiner for a number of professional and academic awarding bodies. Frank’s second book on project management in marketing was published by BPP Learning Media in September 2012.


Professional education, training, coaching and mentoring in all areas and on all aspects of strategic management and business development throughout and within every business sector.

Danielle Spackman

Centre Manager and Principal Support

Danielle has over 10 years experience working in Administration and Operations. She has worked with various high profile organisations within Ireland and she joined Belfast Academy of Marketing in September 2014 in a consultancy role.

Danielle is your first point of contact at Belfast Academy of Marketing, managing our mailboxes and social media accounts, and will assist you in beginning and continuing your studies. Danielle enjoys interacting with potential students to help them find the right option with BAM.

The role of Centre Manager gives Danielle the responsibility of ensuring all our classes and workshops are organised in the best venues in Belfast. Danielle leads on our social media marketing, website maintenance to ensure all our contacts and students are kept informed. She is also the support for the Principal and issues communications and updates on his behalf.

Danielle will assist you in your queries and manages the administration and organisation for all events. As she is always looking for something new to bring to the market please feel free to send your suggestions to her at

Danielle is a recent CIM Member and is looking forward to the opportunities this will bring.

Debbie Rymer

Senior Associate

Debbie is a senior associate at BAM and tutors on our CIM L6 and CAM L4 Qualifications for which her students have received numerous commendations from the CIM. She delivers the following units on behalf of BAM: CIM L6 – Mastering Metrics, Strategic Marketing and Digital Strategy, CAM Diploma in Digital Marketing – Digital Marketing Planning, Digital Marketing Essentials, Marketng and Consumer Behaviour and Web Analytics & Social Media Monitoring.

Debbie specialises in strategic marketing management and focuses on helping start-up and growing businesses maximise the benefits of a customer led approach and developing meaningful marketing to strengthen their competitive advantage and improve their metrics and return on market investment.

With 26 years of experience Debbie has her own marketing agency “Sand Marketing” and has worked as a CIM Tutor, Marketing Lecturer and Senior Marketing Manager, trainer and mentor across a broad spectrum of industries having worked with blue chip clients from public, private and not-for-profit sectors, both in the UK and internationally. She has been a member of CIM for over 12 years, was heavily involved on starting up the CIM Isle of Man Branch where she also served as a board member. Debbie delivers master classes and mentoring for Intertrade Ireland, Enterprise NI, University of Ulster, Northern Regional College and Invest NI. Debbie is passionate about CIM and marketing and gained her CIM qualifications in a mix of distance learning, intense study weekends and part-time evening classes while working full time and raising a young family and therefore has a deep understanding of the challenges facing her students.


Kate McKay

Senior Associate

Kate has more than 20 years’ experience in marketing communications and business development, with a proven track record in the design and delivery of marketing campaigns. She has delivered successful marketing plans on a local, national and international basis to meet business objectives and maximise opportunities for organisations in both the public and private sector.

Kate has extensive experience of managing a training business including the development of policies and procedures for quality management, event management and administration. She is also a CIPD qualified trainer and has practical experience of training design and delivery for a large number of public sector organisations.

Kate is our tutor for the CIM Level 4 Certificate in Professional Marketing.

Profile –

Damian Donnelly

Senior Associate

With the better part of 25 years in the advertising, marketing and communications industry, Damian has worked with everyone from senior government officials and start-ups; to marketing managers for international brands and micro-business owner-managers… and everybody in between.

A professional marketing, digital marketing, and social media mentor, coach, trainer, and speaker, Damian has delivered 1000s of hours of mentoring and training to 100s of SMEs, micro-businesses and starts-ups across the island of Ireland and beyond.

He has helped brands and businesses reach and engage audiences locally, nationally and internationally: from Magherafelt to Manchester, from Malahide to Malaysia.

Damian is a quality assured business advisor and holds a Diploma in Digital Marketing from the CAM Foundation.