CIM DIGITAL DIPLOMA IN PROFESSIONAL MARKETING

WHO IS IT FOR?

The CIM Digital Diploma in Professional Marketing is a Level 6 qualification that’s ideal for marketers in operational, supervisory or management roles who want to develop their digital marketing skills. Those who are looking to build on the knowledge gained at Professional Certificate level with a future marketing management role in mind or those that wish to expand their learning from the Professional Diploma level into the digital modules.

The typical profiles of people who might take this qualification could include:

• Digital Marketing Managers
• Digital Specialists
• Marketing executives.
• Business development managers.
• Departmental managers.
• Marketing managers.
• Account managers.

WHAT WILL YOU LEARN?

The digital diploma gives you the required knowledge, skills and understanding at management level to take a strategic approach on digital marketing. By understanding how to improve the entire digital experience and optimise all channels, you will be able to gain enough insights to be able to make informed strategic decisions.

WHAT ARE THE COMPONENTS?

Like all the CIM qualifications the Digital Diploma has a flexible structure which is designed to meet the need’s of today’s professional marketers. Learning is designed to be flexible so you can study the units in any order. Tuition is on an intense learning basis either face-to-face or blended study in Belfast.

Bite Size Awards: Each module can be achieved as a distinct, self-contained award which can be built up to attain the full diploma.
Full Qualification: To achieve the qualification, a pass in all 3 mandatory modules is required.

THREE MANDATORY MODULES

DRIVING DIGITAL EXPERIENCE

Customer behaviour has dramatically changed with the digital revolution. This Level 6 Award in Driving Digital Experience provides insights into the digital customer experience. Organisations need to adapt to this changing market and take action to fulfil their strategic needs. This award comprises the following 3 units:

1. Customer Insights and Innovation
2. Digital Metrics and Analytics
3. The digital user experience

MASTERING DIGITAL CHANNELS

Digital channels present opportunities and challenges for organisations to effectively compete and engage with their customers. This Level 6 Award in Mastering Digital Channels drives strategic comprehension for management and growth of digital channels, as well as critical factors concerning compliance. This award comprises the following 3 units:

1. Channel Strategy and Compliance
2. Managing digital channel implementation
3. Channel conversion optimisation and growth
Assessment by assignment.

DIGITAL STRATEGY

The level 6 award in Digital Strategy provides insight into how organisations can implement digital marketing capabilities into strategic marketing planning and examines how the management of digital channels and the application of key digital measures help to achieve business objectives. This award comprises three units:

1. Digital disruption
2. Digital planning
3. Delivering success
Assessment by assignment.

WHAT DOES IT COST?

Study Centre costs for Tuition and Support start from £600 per module/award

CIM Membership cost is £55 per annum

CIM Assessment cost is £180 per assessment