Part 1: 4Ps…. and a POD
4Ps… and a POD Okay, okay, so please forgive the dodgy enough ‘peas in a pod’ pun and stick with me anyway! If you’ve been exposed to marketing theory at any level, you’re sure to have come across the mantra of the 4Ps marketing mix – Product, Price, Place, Promotion. Dating back to 1960, the […]
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