Belfast Academy of Marketing

By Lydia McClelland | Associate Lecturer – Belfast Academy of Marketing  | Founder LMC Associates  In today’s competitive business world, self-employed professionals face unique challenges. One of the key issues is staying ahead of the curve, especially in industries like marketing where trends shift rapidly. For self-employed individuals, there is no in-house training department or

Starting September 2024, Belfast Academy of Marketing is thrilled to offer the brand-new syllabus from the Chartered Institute of Marketing (CIM). This cutting-edge curriculum covers all qualifications, from the Foundation Certificate (Level 3) to the Certificate (Level 4) and Diploma (Level 6), ensuring you receive the most advanced marketing education available. Why Update the Syllabus?

Are you a marketer looking to take your career to the next level and gain a globally recognised qualification? Look no further! Belfast Academy of Marketing is thrilled to announce the launch of its 2024 CIM (Chartered Institute of Marketing) qualification class dates. This is your golden opportunity to enhance your marketing skills, boost your

In the fast-paced world of marketing, staying ahead of the curve is crucial. As an experienced marketer, you understand that success in this field isn’t just about keeping up with trends; it’s about continuously developing your skill set to remain competitive. In this comprehensive guide, we delve deep into ten essential skills that are imperative

The marketing function in any organisation has often been misunderstood by anyone outside of marketing but with thanks to organisations like the Chartered Institute of Marketing leading the way in professionalising the skills of marketers and leading the way in thought leadership the adage is starting to be overcome. On a local level, Belfast Academy

Introduction In today’s interconnected world, sustainability has evolved from a buzzword into a pivotal factor shaping consumer perceptions and purchase decisions. For professional marketers in the UK, understanding sustainability’s impact on brand purpose is no longer optional; it’s essential. This article explores the profound effects of sustainability on brand purpose and provides insights into how

In the ever-evolving landscape of marketing, the utilization of cutting-edge technology has become indispensable. One such revolutionary tool making waves in the industry is Artificial Intelligence (AI). As a professional marketer, you are likely aware of AI’s impact on various marketing aspects, but have you considered how it can transform your copywriting? In this newsletter,

ESG is leading the way for every organisation’s strategy, so it’s now more important than ever to ensure that your people are geared up to meet your objectives.  With that in mind, Belfast Academy of Marketing is launching a Sustainable Marketing Diploma starting with the Sustainability Award this August.  This qualification from the Chartered Institute of Marketing (CIM)