The marketing function in any organisation has often been misunderstood by anyone outside of marketing but with thanks to organisations like the Chartered Institute of Marketing leading the way in professionalising the skills of marketers and leading the way in thought leadership the adage is starting to be overcome. On a local level, Belfast Academy […]
A New Partnership to Help Organisations Thrive in Marketing Read More »
Introduction In today’s interconnected world, sustainability has evolved from a buzzword into a pivotal factor shaping consumer perceptions and purchase decisions. For professional marketers in the UK, understanding sustainability’s impact on brand purpose is no longer optional; it’s essential. This article explores the profound effects of sustainability on brand purpose and provides insights into how
Cultivating Connections: How Sustainability Transforms Brand Purpose in the UK Market Read More »
Our Marketing Skills workshops are delivered online and include slide pack and completion certificate:
Copywriting Skills – 5th June
Social Media Marketing – 12th June 2025
