Our students enjoyed receiving the results last week from their Chartered Institute of Marketing qualifications. With a full house of passes the effort and hard work of each student and our team of tutors who support them definitely paid off. The wait is a long one from CIM for these highly anticipated results – you […]
100% Pass Rate Again! Read More »
Sustainability has become a buzzword in recent years, and for good reason. As individuals and organisations alike become increasingly aware of the environmental and social impact of their actions, sustainability has become a key consideration for many businesses. In the marketing industry, this has led to a growing interest in sustainability marketing, or marketing with
Revolutionize Your Marketing Strategies: The Power of Sustainability Marketing Read More »
Marketing Trends in 2023: A Comprehensive Guide for Professional and Senior Marketers As the marketing industry continues to evolve at a rapid pace, it’s essential for professional and senior marketers to stay up-to-date on the latest trends to remain competitive. In this blog post, we’ll explore the marketing trends that are expected to shape the
Revamp Your Marketing Strategy: The Top Trends for 2023 Read More »
Studying for a CIM (Chartered Institute of Marketing) qualification with Belfast Academy of Marketing offers a range of benefits to those looking to build a successful career in marketing. CIM qualifications are highly respected and recognised qualifications, with employers looking for these qualifications when recruiting for marketing roles. CIM qualifications provide a foundation of marketing
The benefits of studying CIM qualifications with Belfast Academy of Marketing Read More »
Good copy is clear, concise, and compelling. It effectively communicates the message and value of a product or service to the intended audience. It is written in a way that is easy to understand and resonates with the reader. There are many benefits to improving your copywriting skills. First and foremost, it can help increase
What is good copy & why should I improve my copywriting skills? Read More »
Good copy is clear, concise, and compelling. It effectively communicates the message and value of a product or service to the intended audience. It is written in a way that is easy to understand and resonates with the reader. There are many benefits to improving your copywriting skills. First and foremost, it can help increase
What is good copy & why should I improve my #copywriting skills? Read More »
Hi everyone, I’m Danielle – Head of Operations at Belfast Academy of Marketing. But, what is Belfast Academy of Marketing? Belfast Academy of Marketing is my family business – Ireland’s first private CIM Accredited Study centre. We have been operating for 10 years and have supported hundreds of students through their professional marketing qualifications and
Marketing Training Available for All Read More »
The customer journey; it’s never a straightforward process. When it comes to thinking about a customer’s journey, we often think of it as a linear journey, simplifying it to: Customer sees product / service Customer decides they want to purchase said product / service Customer purchase said product / service Transaction complete. Job done However,
Part 4: The Customer Journey Read More »
Let’s talk through the steps of SOSTAC Whilst marketing isn’t simply frameworks and models, they do play a significant part in helping you organise your thoughts as a marketer and how to execute a campaign to achieve success. Mainly, we use these models and frameworks as a conscious guide and help explain our rationale to
Part 3: What’s the craic with SOSTAC? Read More »
When helping business owners with their marketing strategies, I often explain the RACE Framework to them in order to explain the steps they must take in order to reach their ideal customers and convert them to purchasing from their business. I personally think it is one of the most practical Frameworks to help guide the
Part 2: Get Ready to RACE Read More »
Our Marketing Skills workshops are delivered online and include slide pack and completion certificate:
Copywriting Skills – 5th June
Social Media Marketing – 12th June 2025
