Full-Day Digital Marketing Planning Workshop
They say that it all starts with a plan, but according to digital strategist, Dave Chaffey at Smart Insights around half of businesses are ‘doing digital marketing’ without having a properly defined digital marketing strategy in place.
This means that many are spending time and money on marketing activity that may not be supporting their business and marketing needs in the most effective (or cost-effective) way.
Our one-day Digital Marketing Planning masterclass will help you develop a digital marketing plan that will deliver against clearly defined marketing objectives in a structured and measurable way.
WHO IS IT FOR?
- Anyone with responsibility for marketing any sort of business or organisation
- Anyone who wants to raise the bar on their digital marketing knowledge
- Anyone considering undertaking an accredited digital marketing qualification in the future
WHAT WILL YOU LEARN?
- Defining the planning process
- Identifying your target audience(s) – who they are, their online behaviours
- You vs. them – reviewing the competition
- Getting your house in order – reviewing your current online assets and activity
- Setting clear, measurable objectives – what you want to achieve
- Developing your digital marketing strategy
- Using marketing mix frameworks to choose and use the right channels to deliver against your objectives
- Creating and implementing your plan
- Defining what success looks like and how to measure it
We can promise you a session that is interactive, engaging and very enjoyable and all about helping you get the most out of the time, resource (and money!) your business invests in using online marketing channels to attract, convert and retain more business.
Most important, it’s about real-world ‘do-ables’ that you’ll be able to put into practice right away.
Why Enrol in a Digital Marketing Planning Workshop?
This informative workshop will help you determine the value of your digital marketing strategy, right from the initial draft of a plan, right through to the performance review. It will help you understand performance metrics and measure the impact of your marketing strategy.
This knowledge and understanding is essential for ensuring that your marketing investments provide a strong return on investment and for identifying areas that may need more attention. Return to the office and feel confident in setting strategic goals that push your digital marketing plans to new levels.
Developing a strong digital marketing plan
In this workshop, we will cover various aspects of designing and delivering a strong digital marketing plan, including;
Competitors analysis
Helping you to conduct a competitor analysis, i.e.) where they rank on search engines, what their social media engagement looks like, etc. This will help you understand what works and what doesn’t work for your target audience.
Audience analysis
You should explore your target audiences and take a deep dive into their user behaviour, their likes and dislikes, etc. This will help you develop a digital marketing plan that resonates with their interests and behaviour.
Current analysis
Before any digital marketing plan takes full effect, you should know where you already stand and where you intend to go. This will help you accurately track your campaign performance and understand what tactics engage your target audience.
Setting goals
Set clearly defined, realistic goals that you can achieve over a period of time. If your goals are too vague or too ambitious, it will be difficult to determine the success of them. Keep in mind that small wins are still wins!
Deciding on delivery channels
This workshop will also help you decide on the most effective delivery channels for your digital marketing campaign. Depending on what your marketing goals are, we can help you find the right solution for optimum results.
Measuring success
Measuring success is a huge part of a digital marketing plan, it helps you clearly define the wins and identify areas that didn’t work so well. You should measure your goals individually and periodically for an accurate picture of the campaign’s performance.
Upskill the whole team
Interested in a tailored Digital Marketing Planning workshop for the whole team? If so, get in touch with us and we can create a proposal that meets your unique learning goals and course requirements.
Why choose us for a digital marketing planning workshop?
Belfast Academy of Marketing is committed to helping marketing professionals stay at the top of their game. This workshop will help you build upon existing knowledge and stay up-to-date with new tools that can amplify your campaign’s success. Upon competition, you will be able to develop a strategy that aligns with your marketing goals, putting the knowledge learnt in this workshop into a practical setting.
If you would like to speak to someone about this Digital Marketing Planning Workshop, you can contact a member of the BAM team and we would be happy to help you.
