The marketing function in any organisation has often been misunderstood by anyone outside of marketing but with thanks to organisations like the Chartered Institute of Marketing leading the way in professionalising the skills of marketers and leading the way in thought leadership the adage is starting to be overcome.
On a local level, Belfast Academy of Marketing and the Hays NI marketing recruitment team have formed a partnership with the aspiring to build knowledge by launching a series of joint events to help employers and marketers understand how they can bridge the gap in their skills. By identifying trends in the industry through analysis of recruitment campaigns and sought after skills the events will be based around supporting clients to improve their marketing function with the right people, suitably qualified in marketing and further opportunities to provide team members the opportunity to upskill.
We held a round-table event hosted in the Hays NI offices which included Andrew Wallace, Sustainability Consultant; Paul Gosling, Hays Specialism Director: Sustainability and Belfast Academy of Marketing team members. With a focus on what sustainability means for organisations and how this relates to the marketing team, the event highlighted the need for further discussion and training on the subject.
With ESG leading the way on every organisation’s strategy it is important to ensure all your people are geared up to meet your objectives. With that in mind Belfast Academy of Marketing is launching a Sustainable Marketing Diploma from the Chartered Institute of Marketing starting with the Sustainability Award this September.
The Hays NI & Belfast Academy of Marketing partnership supports organisations by offering exclusive discounts for clients for their existing marketing teams or to help bolster recruitment through providing opportunities for marketers to grow and develop in their field.
Who is Belfast Academy of Marketing?
Belfast Academy of Marketing is a leading learning partner and accredited CIM study centre, offering comprehensive support and guidance for those seeking to advance their professional development and marketing expertise. Regardless of what stage you’re at in your career, they can assist your professional growth with industry-leading courses that are led by experienced and knowledgeable marketing practitioners.
If you would like to discuss your professional growth in marketing, get in contact with Belfast Academy of Marketing.
What can Hays NI do for my business?
To help meet ever-changing customer demands, we bring the people, the technology and the partnership you need to achieve your goals, now and in the future. With 3 offices covering the whole of Northern Ireland, in Belfast, Portadown and Derry/Londonderry, we’re ready to deliver against your immediate hiring needs. We have the scale, insight and understanding needed to shape your future workforce management strategy.
Using a customer-first and insight-led approach to meet your business needs, we overcome challenges you may face in the complex talent and recruitment landscape, allowing us to deliver exceptional results.
It’s not just people we provide – whatever your hiring needs, we’re always challenging the status quo, so our suite of services delivers the right outcomes for your organisation. Additionally, we work to equip the communities we operate in with the right skills and support in the market, therefore we have partnered with BAM to promote upskilling and reskilling based on the skills we know are needed in the future. Our suite of solutions include:
Recruitment Services
- Permanent Recruitment
- Temporary & Contract Recruitment
- Executive Appointment
- Hays Skills
- Recruitment Process Outsourcing (RPO)
- Managed Service Programme (MSP)
- Contractor Management Outsourcing (CMO)
Advisory Services
- Assessment and Development
- Career Transitions
- Digital Solutions
- DE&I
- Early Careers
- Salary Benchmarking
- Training Platform
Tools & Insights
If you would like to discuss how Hays can help your organisation find the best talent, or if you are looking for a new role get in contact here.
More about the Sustainability Award:
Who’s it for?
This module is aimed at marketers who are in operational, supervisory or management roles. Participants will learn how to create a brand purpose that aligns with sustainability imperatives and understand how marketing is a crucial step in communicating these initiatives with stakeholders.
When is it?
The Sustainability Award will take place on the 1st, 2nd and 9th September 2023. Students will benefit from full-day learning sessions; 9.30am – 4.30pm. Early booking is recommended to avoid disappointment.
How is the module delivered?
To meet their commitments to sustainability Belfast Academy of Marketing remains online with several flexible study options.
What will I learn?
The module is divided into three units; Understanding Sustainability, Value Creation and Co-creation and Sustainability Implementation.
Upon successful completion of the module, marketers will be able to use their marketing strategy as a catalyst for real change within their organisation. Leaving with tangible knowledge of how to plan, resource and execute key actions, and communicate how and why your organisation is responding to the evolving sustainability agenda.
Book your place here or email info@belfastacademyofmarketing.co.uk for more information.
